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Sound-alike, look-alike or related names: If your competitors set up a similar domain name and website (or use a different name ending) your potential customers may be tricked into visiting another website and less traffic to you. To prevent that consider buying copycats, similar-sounding and name variations to forward to your site.

A risk of typos: If your domain or site uses any uncommon, unusual or unique words, some people will mistype it or not spell it correctly. In that case, it’s a good idea to purchase domain names which cover possible misspellings or variations of your business name or domain name. Then you can easily automatically forward people who accidentally make a typo error when seeking you to your correct URL and website name.

Exact match keyword target your website category: You can benefit from exact-match targeted domains so it's clear what your website is about. For example, if you offer monetary advice MoneyMatters . org is really good. Or BusinessBuySell . com works well if providing a biz buying/selling service. Altenative keyword domains also helps deal with competitors using related names to enable you to better control your niche...

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