Elevation Barn
12.29 - Only Scent Remains | NY and Paris
Description: 12.29 is the authority in creating immediate and memorable connections between brands and consumers through scent. Welcome to the world of 1229.
fitness (16855) hotels (13717) entertainment (10257) car (9131) medical (6532) retail (4433) industry (3063) banks (626) scent (164) showrooms (92)
Leading brands partner with 12.29 to transform communication and deepen brand loyalty. 12.29 evolves the modern luxury experience for hospitality, fashion, transportation and retail companies around the world.
Modern brand storytelling is not complete without emotional engagement which is a natural and acute byproduct of a scented experience. At 12.29, we engage the visceral language of scent to define, shape, and communicate brand identity. Symbolic and visceral, smell is a powerful brand language that communicates identity and differentiation. The scent creates an emotional space around a brand’s audience, building and nurturing a brand community around shared feelings and powerful bonds.
The 12.29 creative process was designed and directed by internationally recognized Nose, Dawn Goldworm. Dawn’s creative process is a rigorous examination of all existing brand references including brand aesthetics, values, communications, emotional territory, target market demographics, and history. With the brand story in mind, the final scent identity is designed from decades of research on olfactive preferences, traditional perfumery expertise and training, consumer insights knowledge and global fragranc
Elevation Barn
12.29 - Only Scent Remains | NY and Paris