Description: 022397BLUFF , 022397 is a kind of blue and BLUFF is an attitude towards life.22397BLUFF has its unique universe, in which there is neither fixed time or space, nor gender or age.
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022397BLUFF was created in Paris, France in 2019 by 022397 and 021596 , as an independent designer brand. Designer 022397, who came from Guizhou Province in China, graduated from L‘Ecole de la Chambre Syndicale de la Couture Parisienne (now IFM). The brand is an avant-garde style for unisex. 022397 is good at interpreting the concept with his own strong unique language from the perspective of multiple medium and vision.
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THE WALL COLLECTION 2021 lead to probing into those invisible and tangible walls which are rooted in the depths of human nature, and broken or collapsing as well. As a Miao man, designer 022397 takes Miao embroidery as the main element, and also uses the culture and style of Miao people as a carrier to interpret the core theme, traces the origin of Miao culture and transforms it into a new language. This collection also uses much Miao embroidery, which is hand-embroidered by female embroiders.