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Comcast Cable Communications, LLC , doing business as Xfinity , is an American telecommunications company and division of Comcast Corporation used to market consumer cable television , internet , telephone , and wireless services provided by the company. The brand was first introduced in 2010; prior to that, these services were marketed primarily under the Comcast name.
In February 2010, Comcast began to re-brand its consumer triple play service offerings under the name Xfinity; Comcast Digital Cable was renamed "Xfinity TV", Comcast Digital Voice became "Xfinity Voice", and Comcast High Speed Internet became "Xfinity Internet". The re-branding and an associated promotional campaign were scheduled to coincide with the 2010 Winter Olympics . [8] [9]