Description: ADVENTURES IN A DIGITAL WORLD
In a world plagued by an abundance of timeworthy content, the money pie is dealt to increasingly disproportionate piles with the tiniest of slices – one subscriber at a time. But where does this lead?
As tech matures, so does the software it is used for. Now that smartphones, tablets and gaming consoles have arguably reached their functionality zeniths (at least for the foreseeable future), we are beginning to see how software and content providers are trying to secure their piece of the consumers’ time and money. And it’s looking like a mad gamble. Like the countless companies that fell into the promo trap in the 1900’s, businesses in the digital age are trying to figure out ways to serve their product
Falling into a promo trap is quite simple: create extra demand by temporarily reducing prices, see sales dwindle when the sale ends, rinse & repeate until your clientele begins to expect the price cut. In Finland, the best promo trap examples are probably furniture and magazine businesses. It’s so easy to purchase the desired product below their normal rate, that it’s actually the norm. In the gaming world, Steam’s sales are iconic in their ability to create demand, but they have also taught gamers to wait