Search Usercentred Service Design and User Experience | A Blog by Giorgio Venturi Menu About Giorgio Need UX help? Publications Search Search for: Close search Close Menu About Giorgio Need UX help? Publications Categories Business Value The Business Value of Design Post author By giorgio.venturi Post date 8th November 2018 No Comments on The Business Value of Design Measuring the impact of User Centred Design (UCD) and Design in general has been for a long time a hot topic in our community.
When I started doing UCD in the early 2000s our discipline was still in its infancy. Most of the investments in digital were about marketing or branding. There were only a few digital products that we could consider mature. We often had to go and justify the investment on an end-to-end design process that would take into account users’ needs and goals, rapidly iterate design solution and learn from the insights gained.
My clients would often ask: