Description: TV advertising costs have never been so affordable, enabling businesses of any size to harness the power of targeted, scalable campaigns.
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Small businesses considering the launch of a TV campaign have never had access to such affordable TV advertising costs, both in terms of airtime and TV production .
Why is this? One key development has been the explosion in channel choice driven by advances in digital technology. No longer the domain of a small and exclusive club of terrestrial broadcasters engaging huge audiences, TV advertising now grants companies the opportunity to target smaller, specific audience groups of direct relevance to the product or service being advertised.
This has had a significant impact on the cost-efficiency of TV, with every £1 spent delivering £1.79 in return profit – a figure that no other medium can match. And with regional TV advertising platforms also catering for localised strategies with ever-greater precision, there’s never been a better time for small and growing businesses to reach the next level through TV advertising.
TV Advertising Costs | A Guide For Small Businesses