Alvaro Gonzalez Rivas
Dr. Tuan Q. Phan is an Associate Professor at the University of Hong Kong (HKU) Business School, in the Marketing Area and in Innovation & Information Management (IIM) Area. His research uses large and population-size datasets and spans multiple disciplines including economics, marketing, consumer behavior, computer science, and statistics. His expertise covers various industries including FinTech, retail and e-commerce, logistics and transportation, social media, news and video media, technology and consum
My research uses massive individual-level data to build consumer behavioral insights to help achieve measurable outcomes for businesses, organizations, and policy makers.
I am currently a Research Lead for the Institute for Application of Learning Science and Educational Technology.(ALSET)
Alvaro Gonzalez Rivas