Marketing collaterals are the tools used to support a company’s sales effort. The collaterals can be used to establish a brand’s legitimacy and trustworthiness, or they can be designed to educate customers about products and services.
Collaterals should visually reflect a company’s brand and be written in a consistent tone. There are many types of marketing collaterals, including brochures and whitepapers.
Brochures are one of the most versatile marketing collateral formats. They can be printed in a variety of sizes and fold arrangements, with the most common being tri-fold.