tnwa.co.za - TrueNorth Wealth Advisory Pty Ltd

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The term “true north” refers to one’s core values, principles, and beliefs that guide their actions, decisions, and overall life direction. It represents the authentic essence of an individual, their moral compass, and the pursuit of their most meaningful and fulfilling goals.

True north is often associated with personal integrity, staying true to oneself, and aligning one’s actions with their deepest convictions. It may encompass values such as honesty, compassion, resilience, and a sense of purpose that drives a person to make choices in alignment with their genuine self and to navigate through life’s challenges with determination and authenticity.

True north is unique to each individual and can evolve over time as they grow and experience different aspects of life. Finding and following one’s true north is a continuous journey of self-discovery and self-awareness.

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