Personas are stereotypes of certain stakeholder groups. They help to empathize with otherwise abstract descriptions of e.g. customer groups. We identified two main groups of people who visit www.tisdt.com. Those who want to learn more about the book and those who already have it and want to work with some of our auxiliary offerings. The start screen helps to guide them through our website.
Through observations and contextual interviews we analyzed the information processing of people interested in the book. Based on these user needs we structured the information and its quantity. So users are guided from a very brief info on the book to finally where to get it.
Users who own a book already or at least know what it is about, are predominantly interested in downloading the customer journey canvas or the icons. Did we say that we are also working on a software tool which will make the process of designing service systems quicker and easier? Register now to be among the first to know when we release our beta version.
This is Service Design Doing — Book / School / Methods