Description: Retail + Digital
The capabilities of artificial intelligence (AI) technologies are exploding after many decades of promise. Already shoppers around the world are utilising voice applications, visual search and a menagerie of smart connected devices around their homes, landscapes and even their bodies.
The revolution has already begun but there is a still a very long way to go as AI technologies take up the mantle of driving transformation across sectors and experiences. A critical component in creating successful transformation strategies is to understand the consumer’s perspective.
To enhance our understanding of how consumers accept, understand and trust AI in their daily lives, OMD has invested in the Retail Revolution research initiative which began in 2017. It has tracked consumer attitudes to rapidly changing technologies to understand barriers to adoption, the new influences on purchase decisions, who is more or less trusted in this environment and opportunities for brands to engage through these new capabilities.