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The design committee behind Paris 2024 revealed on Wednesday 8 February 2023 the new sports pictograms for the Games, among several other ideas for the all-important visual presentation. There are now only 18 months to go until the opening ceremony for Paris. The revelation of the pictograms (sounds like a prog-metal album track) is a key ritual stage in the gradual unboxing of ‘the look’; that much pored-over and fretted-about, committee-driven palaver that is the overall design and visual communication of
A few years ago I wrote a very long and detailed post discussing every pictogram for Olympic archery ever. You can read that here: Olympic archery pictograms through the ages. Here’s the full set of 47 for Paris:
Pictograms, according to the usual online source , are “ graphic symbols that convey meaning through pictorial resemblance to a physical object.” This can include things as simple as a warning sign , or something more artistic. Pictograms in an Olympic context were first used in 1964, but by far the most famous and influential set was made by designer Otl Aicher in 1972 for the Munich Olympics, and reused again four years later. Aicher used a standard set of design elements for heads, arms and legs and in
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