Description: The Bible of Talk Radio and the New Talk Media
By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, Sterling on Sunday
Reaching younger listeners requires a combination of topics, pacing, and production values. As a consultant, when launching talk stations the client had an opportunity to identify the target demo. Based on their target, the station was built to own that demo. To attract a specific target, they followed these steps:
— Identify the target listener: sex, age, preferences and which stations are they currently listening to?