Have you ever wondered how businesses, organizations and people get their stories featured in the news? Who coordinates these interviews — and why do some entities seem to get more attention than others?
The answer is public relations or “PR,” which involves the professional maintenance of a favorable public image. While there are many facets of PR, like content development, ad buys, social media strategy and event planning, one of the most desirable components is earned media placement. And that’s where Take Shape PR really shines.
Take Shape PR founder Susanna Kalnes has an innate ability to draw out the most compelling stories from a person or business and brilliantly translate them into media-worthy headlines told by top-tier journalists across the country. This process of earned media relations has become second nature for Kalnes, but she doesn’t take it lightly — and she is not in the business of wasting others’ time and money.