Back in 1986, I started throwing parties in Stockholm because I wasn’t old enough to get into clubs myself. I involved a team of about 50 people at my school that helped me distribute marketing material and sell tickets. I learned how to create curiosity and action and drive sales; through design and copywriting as well as smart and strategic distribution. By my 18th birthday, I was earning twice as much as my dad did at the time.
I later learned that the skills that I naturally had developed from my incurable curiosity and willingness to adapt and learn, was something that I could use to help others. I moved to New York at the age of 22 and started working at an office that managed a number of event venues and concert halls. I worked up the ranks from Junior Designer to Art Director and I was suddenly in charge of all advertisements, including the print-ads for the New York Times, The Village Voice, Time Out, and many other publicat
After 13 years in the US, having had a full career as a DJ flying around the United States and the world to provide entertainment to audiences up to thousands of attendees as well as a career in the New York advertising industry; I moved back to Sweden to further my studies and find new perspectives.