Marketing should bring in business dollars, right? Wrong. Marketing is accountable for the following:
That’s it. That’s the beginning and end of marketing 1.0. Now, if we are talking marketing 2.0/value-adds then we would include:
Since I’ve covered public relations in a few blogs previously, let’s talk a sales support program. Before we get to the details, it’s important to distinguish between marketing and sales. If you don’t do this then clients will constantly ask why your marketing activities aren’t producing sales.