Description: Social Strategy, Insights & Adventures
TikTok launched globally in September 2017, a year after its debut in China. In that time, it has amassed 100 Million monthly active users and surpassed Facebook as the most time-consuming social media app of 2020, with users spending an average of 21.5 hours on TikTok per month ( App Annie 2020 ).
There’s a reason Americans are flocking to TikTok, watching an entire futbol game’s worth of videos every day. Actually, there are 5 reasons:
This amount of undivided, sound-on attention is obviously interesting to brands looking to build awareness among a new generation of buyers – especially those at the precipice of forming lifelong purchasing habits and brand loyalties.