by Misty Woods on October 2, 2021
For long, content marketing on the internet has involved the use of keywords. Keywords are significant words in content and indicate the nature and purpose of the post, page or site. SEO or Search Engine Optimization involves strategic use of search terms to influence search engine results
Now it might be clear that these two concepts are interrelated. Earlier, every search query was matched with content found on the Web, and relevant pages were ranked and displayed, based on keyword density. Keyword density indicates the number of times the particular word or phrase appears in a given web page, compared to the number of total words in it.