Established since 1985, Sin Li Hin is well known in the frozen food product industry for using innovative methods in perfecting tasty recipes for frozen meals and finger food. Preparation methods are also researched extensively to ensure that our customers and their families can enjoy our products at its best. With Sin Li Hin, customers get to experience the ease and convenience of ready-to-cook meals without compromising on taste and quality.
Our research team brainstorms on new recipe ideas and flavors, based on current market trends and preferences. Ideas are shortlisted and approved based on certain criteria such as nutritional value, taste variations and others.
Our test kitchen then works on tweaking the recipes and methods of preparation to achieve the tastiest results. This process can take months to complete depending on the complexity of the recipe.