Shipyard Dog began its merchandising adventure by buying a small Screen Printer's shop in St. Augustine, Florida.
Having outgrown the confines of the original space, the business moved to the new St. Augustine Shipyard. The expanded business and new space led to a new name - Shipyard (for its location) Dog, in recognition of the family dog, Freya, the business mascot.
Decorated with clients' designs to showcase different printing techniques, the Wall became the envied spot in the show-room.