Description: Causality, Intent and Search
Analysing and modeling the user search intent goes beyond the simplistic categorisation of informational, navigational, transactional, and commercial. Users are complex, and the purpose of their search can’t be easily inserted into the four boxes of categorisation standard in most search platforms, articles, and commentaries.
The search intent is usually conceived as the purpose behind a search. The user intent should focus on the goal, motivations, and reasoning behind a search. Keyword search data on third-party software tools, Google Search Console, and Google Keyword planner are a goldmine for data-centric marketers. There are user stories, prompts, and triggers around the public and private keyword data. Reducing use intent to general actions that suit us as marketers deprives us of gaining deeper insights into why users se
We all understand graphs or networks are composed of nodes and edges. Some of these nodes can exist in a directed or undirected structure. In a directed graph, their edges can be either incoming or outgoing from a given node. A sink refers to a node in a directed graph with no outgoing edges. Simply, you can view a sink as someone who receives a lot but never chooses to give. Or, is obsessed with hoarding.