While the importance of websites and social pushes brands in the region to invest in online, there is still a stark need for more deference to accessibility
Accessibility has always been, and continues to be, a central part of all concept and product discussions. When it comes to the web, however, it tends to be avoided completely. Although there are plenty of examples showing that an accessible site can increase a company’s ROI and highlight its position as an advocate for corporate social responsibility (CSR), many company developers don’t even consider accessibility for fear of being disconnected from evolving trends in web technologies.
In this region in particular, there has been much attempt at making products and services accessible to people with disabilities. From annual conferences to special needs programmes, the Abu Dhabi government continues to keep the issue of accessibility at the forefront of product development and sales in the region. However, unlike the US, which requires government websites to be accessible, a law has not yet been passed in the UAE with respect to the legal aspects of website and digital accessibility. What