He was previously employed as McSweeney’s Digital Media Director where he developed and implemented their e-book strategy, and relaunched their popular humor website and store. Before that, he cofounded multinational digital agency Spoiled Milk, and made tools for games consoles at Sony .
In 2009, he invented the first subscription-based iPhone app in the publishing industry. In 2012, he cocreated The Silent History , a Webby Award-winning digital novel for iOS. In 2015, he cocreated The Pickle Index , a story told via a fictional recipe-sharing app. His work has been recognized by the Los Angeles Times , Apple, Sundance, SXSW, Wired , Time , Core77, Creative Review , and the BBC.
Russell left the UK in 2005 and has lived in Denmark, Switzerland, and rural California . He is currently based in Los Angeles and working on Linda & Joan , a narrative video game about the worst year of his life.