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On arriving at the allotted hour, we were ushered up to the creative floor of a recently refurbished building that had that distinctive new building smell. Everything was grey and black, which was the height of chic back in the late 80s. In fairness, it would still look sophisticated today. We had our own sizeable office for two weeks. But the greatest disappointment to befall us was that the great man himself was on holiday and would not return until we had departed. So there would be no chance to contrive
Abbott had cemented his reputation for writing memorable press ads for the likes of Volvo, Sainsbury’s, The Economist and Chivas Regal, to name but a few. But he was equally at home writing TV commercials, and his famous ‘J R Hartley’ TV commercial has gone down in advertising folklore as one of the UK’s best-loved commercials.