experiencefreak.com
Deric's blog | Perspectives on marketing, digital engagement, experience design and behavior
I advise organizational leaders on how to identify and thrive amid the newest wave of digital transformation, helping them implement processes and behaviors that respect consumer privacy; enhance data security; recognize the shifting power of global platforms; acknowledge new, international regulatory constraints; embrace new types of media (including streaming video, podcasting, and the metaverse); cultivate the decentralized Creator Economy; and realize the risks and opportunities presented by the accele
In a global economy in which B2C and B2B concepts are easy to mimic and inexpensive to market, revenue growth requires a continual flow of differentiating ideas, rooted in qualitative and quantitative research, that is then crafted into multi-media narratives with impact. I design research that can tell powerful tales to your stakeholders. And I know how to tell those tales: I’ve run the gamut, from presenting industry-changing research before 5,000 marketing leaders at the Cannes Lions Advertising Festival
experiencefreak.com
Deric's blog | Perspectives on marketing, digital engagement, experience design and behavior