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Roberto de Souza Rocha (born February 2, 1973) is a Brazilian recording artist and entertainer. Latino has sold more than 4 million CDs along his career.
Rocha was born in Rio de Janeiro , Brazil . In 1988 he moved to the USA, where his mother was living with his stepfather. Rocha stayed there for four years, working as barman, magician, cook, dancer and even as waiter. He was also roadie for David Copperfield , and started performing in bars and nightclubs. Being repeatedly referred as a "Latin Boy" at work, Rocha decided to use "Latino" as his stage name.
Going back to Brazil, Latino successfully started his artistic career in 1994, recording his first CD Marcas de Amor . The tracks "Me Leva" and "Só Você" attracted attention owing to their dance rhythm. The album sold over 100 thousand copies and certified gold.