Research in quantum computing is coming out of the labs. Because of its commercial and national security significance the advent of functioning quantum computers is subject to intense news coverage.
As quantum computing becomes part of the public discourse and its concepts are communicated to wider audiences by news outlets, think tanks and policymakers, it is important to maintain a minimal level of factual correctness in describing its functioning and potential. Inflating the current state of progress or giving erroneous characterisations of its basic principles hinders both the scientific and commercial progress of quantum computation.
Key concepts in quantum computing can have subtle definitions that are difficult to convey using simple metaphors or without employing lengthy explanations. It is partially the duty of the quantum computing research community to come up with better ways to popularise the field.