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The cannabis industry has witnessed remarkable growth and transformation in recent years, not least due to its expanding legalization across the globe. What was once a black-market trade has now blossomed into a sophisticated industry with an impressive array of offerings. The diversification and upscaling of cannabis products, particularly in the luxury segment, have been extraordinary. Indeed, the market for luxury cannabis products, which include diamond-infused pre-rolls, milled weed, and various other
These upscale cannabis products are a far cry from the classic image of marijuana: hand-rolled joints or plastic baggies filled with loose, fragrant flower. Today, well-heeled cannabis consumers are seeking out products that mirror the refinement and luxury found in other high-end industries, from fine dining to designer fashion. The emergence of luxury cannabis reflects the shift in perception of marijuana, from a stigmatized drug to an esteemed and, in some cases, aspirational lifestyle product.