processedidentity.com - Processed Identity, Creative Process of Logo and Brand Identity Design

Description: Exploring the creative process of logo and brand identity design through case studies, articles and discussions.

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04.22.2013 / Author: Dipika Kohli

Uncovering Durham, NC, residents’ most passionate dreams—articulated in one word per person—for their city’s future, community art project STITCH is in its final stretch of a Kickstarter campaign, which is set to end on Sunday..

“Love,” “blessed,” and “yeasty,” are a few of the 276 words that emerged as more than 500 people added their own and voted on words garnered by a simple question, “In one word, tell us what you’d like to see Durham become.” From the mayor to young schoolgoers, words gathered by hand by asking directly or through an online form came together. You can see the word cloud at http://www.orangutanswing.com/stitch.