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Description: The Platinum Brooding® Program is a formal, on-farm education opportunity (Fraser Valley) for those who care for broiler or leghorn chicks.
Managing poultry health in a constantly changing world is a theme that has received increased attention and focus from the international poultry industry, academia and governments.
In the not so distant past, deficiencies in brooding were often overlooked or even tolerated. Perhaps this was associated with slower growth rates and the use of less efficient genetics. The genetic potential of the modern broiler chicken is truly remarkable.
Advances in all areas of broiler production including genetics, nutrition, management and health have resulted in continuous and significant improvements in efficiencies of production.
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