Every exhibition, conference or seminar needs its associated publications in order to succeed. A publication such as an exhibition directory provides the participants with a ready reference so they can plan their time efficiently and get the most out of their participation. Likewise, seminars and conferences have their programmes, souvenirs, etc., often also including a summary of the events content.
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Show Dailies are magazine or newspaper style publications which come out and are circulated within an exhibition every day of the show. Because they are prominently distributed around the exhibition grounds and are generally made available free of cost, Show Dailies are generally the most visible media at the exhibition and hence provide maximum exposure for the exhibition itself, as well as its participants.