Well, what would the world be like without words? Imagine blank websites, no books, or magazines, no poetry, or adverts. Words are vital and so important – and they’re everywhere.
Words by themselves are often meaningless. It’s how the words are combined to convey meaning, but there are an infinite number of ways to combine words.
And, words influence, evoke emotions, tell stories, promote businesses or products in a language and written in a way target audiences will understand.