Threads , a new instagram – mobile only – platform, has got everyone in a tizzy since late last week. It’s not just a new social media platform, it brought back the thrill and excitement of the days when Twitter first began. When people conversed freely, without judgment, and with more freedom to be themselves.
Here’s a roundup for what you marketers may want to know more about:
According to Meta, Threads will allow you to share text updates and join public conversations. It’s as simple as logging in through your Instagram profile. But note, you can’t deactivate the account unless you also do so for your Instagram account. Meant for short content, posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Upcoming features may include being “compatible with the open, interoperable social networks…”