1. To provide local LGBTQ+ communities with a resource of recommended, quality service providers who can fulfill their needs, from weddings and events to health and wellness to professional services.
2. To generate name branding, recognition, and word-of-mouth marketing for our advertisers among Our Community USA’s readers, the local LGBTQ+ community in their area. This audience has established itself as extraordinarily loyal to those quality businesses that are ‘LGBTQ+ friendly’.
The LGBTQ+ customer is a great source of word-of-mouth marketing for today’s businesses. In fact, 65% of LGBTQ+ people – well above the national average – agree that they often make a point to tell their friends about new brands and products they’ve discovered.