Ad By || Online Marketing Services and Consulting
Description: Online Advertising - Online Advertising - reach the world
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Marketers, say hello to 2013. This will be the year in which Internet users consume online content on several different screens. It's also the year that "big data" will finally come of age in the aspect of the formiddable presence of real-time bidding. The online ad campaigns that worked in 2008 and 2009 might not be relevant in 2013; the Facebook and Twitter strategies that worked in 2011 are already obsolete. To make the most of online marketing in 2013, take the following four trends into consideration.
It seems like it was only yesterday that consumers were impressed by the idea that a phone could also serve as a camera. Today, a camera is the least exciting feature that a phone possesses; smartphones are revolutionizing the way people across the globe access and interact with the Internet. The rise of the smartphone might seem like last year's news. While smartphones were important in 2012, 2013 is the year when marketers absolutely must either adapt advertising strategies to mobile phones and tablets or
For those who haven't heard of it yet, "RTB" stands for "real-time bidding" and it's the latest and greatest innovation of online display advertising. As users browse through the Internet, advertising cookies attached to them collect data about who they are and what their browsing habits are. For example, advertising cookies might have ascertained that a particular Internet user is African American, female, 40 years of age, living in Atlanta and has been recently searching online for dessert recipes. If the
Ad By || Online Marketing Services and Consulting