Donors are using their business tactics and strategy to choose the charities and projects in which they get involved; an increasing trend that has received even more attention since Dan Pollotta’s TED talk.
So I thought it was fortuitous that I was invited to attend a conference for new financial start-ups, essentially a chance to listen to the concerns and foci of investors. After all, donors’ logic dictates that the same tactics should apply to both their for-profit and nonprofit investments.
After listening to the advice offered by the various speakers, I can say that opponents to the changing nonprofit landscape should stop bemoaning the ruining of the charitable sector by the business tactics of today’s “venture philanthropists.” In addition to understanding donors, there is much to be learned from the for-profit sector.
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