Nicco Mele
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This blog post was cross-posted on EchoDitto.com as “Hey” :
That’s right, Hey. As my grandmother used to say, “Hay is for horses”.
A recent businessweek article titled “The Science Behind Those Obama Campaign Emails” , detailed how casual and even profanity-laced subject lines delivered crucial fundraising performance. In the article, Toby Fallsgraff, the campaign’s e-mail director, is quoted as saying “The subject lines that worked best were things you might see in your in-box from other people… ‘Hey’ was probably the best one we had over the duration.”
Nicco Mele