Description: Business Development | Strategic Planning | Marketing | Social Media | Denver, Colorado
Photo by Brave New Films
T here’s certainly no shortage of topics that can fuel controversy these days, and sometimes it can come up in unexpected ways. Especially when you ask for opinions about subjects that people are passionate about. You never know what kind of nerve you might hit!
I came across a recent article at BusinessWeek ‘s website titled “ Meet the Antipreneurs “. The article highlighted businesses that target a growing consumer niche that is jaded about corporate business and big-brand advertising. They primarily promote their products by relying on word of mouth advertising from their customers.