On-page SEO refers to the techniques used to optimize a website's content and structure for search engines. This includes optimizing the website's HTML code, creating relevant and keyword-rich content, optimizing images and videos, improving website speed and user experience, and using proper heading tags and internal linking structures. On-page SEO is important because it helps search engines understand the content of a website and rank it higher in search results. Off-page SEO refers to the techniques use