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Unless you’ve been phoning it in for the past few years, you know that smart PR, media relations and media pitching have changed more in the past five years than in the previous 20. And it’s already changing so much this year that the PR pro who keeps his head in the sand runs the risk of being obsolete by 2025 .
That gives you two, maybe three years to get ahead of this and master the communications outreach techniques that your boss and clients will expect of you.