Marketing ZFP - Journal of Research and Management
presents scholarly, managerially relevant articles on marketing, bridging the gap between theory and practice. The journal is geared toward marketing and management scholars and marketers at senior- and mid-level positions as the leading marketing journal in the DACH-countries (Germany, Austria and Switzerland). Diverse marketing research topics are published. The journal has a great tradition of 40 years and is the official academic journal of the marketing scholars' organization in the German speaking cou
Articles published in Marketing ZFP - Journal of Research and Management are peer-reviewed and mostly written in English. The journal has been ranked highly: The VHB-JOURQUAL Ranking by the German Academic Association for Business Research lists it among the top four German journals and the GeMark , the German Marketing-Journal Ranking ranks it as "B".