Description: Food Beverage Trade South Africa Export and domestic programmes allow for only a handful of companies to attend promotional events.
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Export and domestic programmes allow for only a handful of companies to attend promotional events, as the average SMME cannot afford to without subsidies. Costs can run into hundreds of thousands of Rands for travel, accommodation, promotional material, stand building, etc. Our experience over almost 3 decades in export promotion – initially in defence, and since 2002 in fresh produce and agro-processing – has demonstrated that government and industry associations prefer inclusive promotional material that
In their book Differentiate or Die, Jack Strout and Steve Rivkin assert that we are an over-communicated society, with too much information being projected at us. It’s what they call the “tyranny of choice” …and this was written thirty years before the advent of the internet. In contrast, these guides allow the merchant and international trader to focus on buyer choices without the noise of digital marketing, pop-ups and hundreds of page results in web searches. It introduces them to a level playing field a