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Direct navigation describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct navigation is a new, loosely defined term which is generally understood to include type-in traffic and bookmarked traffic. This involves an internet user navigating to a website directly through the website address bar , bypassing any online search engines and navigating directly to the domain .
For example: if you are looking for hotels in Iceland , you probably will type www.HotelsinIceland.com directly in your broswer instead of visiting a search engine. If you already know the domain name, you don't need a search engine.