“Ideation” is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.”Ideation” entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, or social ventures. “Ideation” creates ripples with impact just like the waves created by a rock thrown in water as the waves will reach all shorelines over time.
"Let's roll" is a catchphrase that has been used extensively as a term to move and start an activity, attack, mission or project. After the September 11, 2001, attacks, the phrase, especially in the United States, has come to symbolize heroism, self-sacrifice and initiative in a tough situation. The use of the phrase was inspired by Todd Beamer's final words, "Are you guys ready? Okay, “Let's Roll"
The phrase has been widely appropriated as a battlecry. This battlecry was also adopted by my good friend Eddy Lefrançois , whom in 1992 at the age of 22 was diagnosed with ALS. He refused to accept his prognosis and vowed to beat the odds.