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Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices as well as the Open Private Join & Activation (OPJA) specification to support and define interoperable clean room interactions for […]
IAB Tech Lab, the global digital advertising technical standard-setting body, announced today at IAB’s Annual Leadership Meeting the launch of the Green Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimization.
IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an important addition to the Global Privacy Platform (GPP). This specification facilitates the handling of data deletion requests in accordance with the changing landscape of consumer privacy rights as dictated by privacy laws. IAB […]