Description: Connecting Art, Business, and Technology through Strategy: While there is a general need to embrace change and digital innovation, individual creative and economic goals are complex. As an Art Market Strategist, I look at art and culture from a strategic perspective while bringing a creative dimension to my client’s strategy development.
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The technological turn has undoubtedly challenged the traditional art world. Given the fundamental social, economic, cultural, and technological changes introduced by the digital age, and the recent web3 evolution, new approaches, business models, and practices within the art ecosystem must be explored.
Digitisation, however, is ultimately less about technology, but about strategy: How can the art market benefit from digital transformation? How does a business enter the digital era? How does blockchain technology in general, and non-fungible token (NFT) technology in particular, apply to one's own business? How can we adapt to shifting consumer demands? And how do you identify relevant innovations and select the best strategic options for yourselve?