Description: Kellblog covers topics related to starting, leading, and scaling enterprise software startups including strategy, marketing, positioning, messaging, management, go-to-market, SaaS metrics, and venture capital financing.
This is a post to highlight a recent podcast appearance I made on The Growth Hub podcast with Seija Lappalainen and Reeta Westman, who are both based out of Finland, and with whom I had a lot of fun talking. So much fun, in fact, that we ran long and they ended up splitting the episode in two parts: one focused on founder sales knowledge (material derived from the Balderton Founder’s Guide to B2B Sales that I wrote and about which I’ve blogged here ) and the other focused on sales & marketing alignment.
In the podcast episode we address questions including:
I’ve embedded a video version of the episode below.