Description: Karthik Pasupathy is an author, SaaS marketer, blogger, and a storyteller based out of Chennai.
I saw the billboard advertisement for this IIT-JEE coaching center on my way to the coffee shop. I was waiting at the signal and saw the billboard at the back of a bus. The ad said plenty of things about the coaching center—100% attendance, the best teachers, amazing results and so on. But, one thing I couldn’t figure out from the ad was the name of the coaching center. The way the logo was designed was confusing.
When I first saw this logo, I felt like I was looking at one of those Cicada 3301 riddles. I thought solving the riddle and guessing the name of the coaching center would be the first step to getting admission into the coaching center. After all, if you’re going to prepare for IIT, you’ll have to be smart, right?
At the first glance, I thought I figured it out.