Julian Dunn's Blog - Commentary on media, technology, and everything in between.
Paul Wakeford · Paul Wakeford
Description: Commentary on media, technology, and everything in between.
I recently attended the Mind the Product conference in San Francisco, marking my return after six years. As a senior product leader now, my perspective on product management has evolved significantly: In 2017, I was an individual contributor, essentially a Product Manager II still learning the ropes, and now that I’m a senior director of product, I don’t find talks about “what makes a good product manager” that useful, since I have my own strong opinions about that. While the conference covered various aspe
When I was first introduced to the concept of the message house as a product manager, I saw some value in it, but I found it way too abstract to be useful. Perhaps that’s because I was shown message house templates that look like the following:
There wasn’t any guidance attached as to when to develop these, what level of resolution they should be at, and more importantly, after the messaging is completed, who should use the completed artifact, when, and for what activities . Unfortunately, many frameworks used in marketing seem to be academic exercises with little applicability to real-world activities. Even if “plans are worthless, but planning is everything” , shouldn’t the plans that are developed count for something, even directionally?
Julian Dunn's Blog - Commentary on media, technology, and everything in between.
Paul Wakeford · Paul Wakeford